Dreams of Europe

Agency: Perfect Fools


The launch of the "Dreams of Europe" audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins the cup and secures a place in European play. The AI used in this project is OpenAI's GPT-3, which was trained on data related to each team's lineups and instructions to write simulated commentaries for 192 matches.

"Swedish Cup is a unique opportunity for teams from the entire league system to make it all the way to a European adventure. Every supporter's dream is to see their team play in Europe and with the help of technology, it has now been possible to put words to that dream," says Jonas Nilsson, PR Manager at Svenska Spel Sport & Casino.

The audio used in this unique campaign demonstrates the capabilities of AI in generating vast amounts of content in a short amount of time. The AI-generated commentaries consist of approximately 2.9 million words and 17,280 minutes of audio content, which would have been impossible for human copywriters and voice-over actors to produce within the given timeframe. Text-to-speech synthesis was then used to interpret the AI-generated texts, resulting in 32 audio tracks that are 540 minutes long, equivalent to a good night's sleep.

The success of this project highlights the opportunities presented by AI in the realm of entertainment and sports. With the help of AI, companies and organizations can create unique and personalized experiences for their customers, enhancing engagement and driving brand loyalty. The use of AI in this project also reflects the increasing trend of AI being integrated into various aspects of our lives, from language translation to image recognition and beyond.

In conclusion, the launch of the "Dreams of Europe" audio service by Oddset, made possible with the help of AI, showcases the immense potential of AI in creating immersive and engaging experiences for sports fans. This project demonstrates how AI can be harnessed to generate vast amounts of content quickly and efficiently, opening up new possibilities in the entertainment industry.

This professional campaign titled 'Dreams of Europe' was published in Sweden in February, 2023. It was created for the brand: Oddset, by ad agency: Perfect Fools. This Experiential and Integrated media campaign is related to the Gambling industry and contains 1 media asset. It was submitted over 1 year ago.

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