Description
Some campaigns start with a brief. Others start with a simple question: what if an everyday ride could become something unforgettable?
For Dream Ride, we partnered with one of Nigeria's biggest cultural icons, Don Jazzy, to transform ordinary inDrive trips into moments of surprise, joy and real support.
Built around inDrive's core promise of choice, the campaign combined unexpected ride experiences, social participation and meaningful rewards to create something that felt authentic to local culture — and meaningful to the people taking part.
More than a giveaway, Dream Ride became a celebration of possibility, proving that sometimes one ride can be the beginning of a bigger story.
This professional campaign titled 'Dream Ride' was published in Nigeria in July, 2026. It was created for the brand: inDrive, by ad agency: inlab. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted 17 minutes ago by External Communications Manager: Nadya Sidorova of inlab.
Credits
inDrive team:
Head of Regional Marketing, EMEA - Natalya Sherstneva
Senior Marketing Manager - Marina Mirokhina
Marketing Manager - Anastasia Kubakhova
Senior Brand Manager - Elizaveta Neverova
Country Representative - Oladimeji Timothy
inlab team:
Marketing Communications Manager - Assel Nurkabayeva
Creative Lead EMEA - Irina Durova
Creative Lead EMEA - Stepan Durov
Director of inlab - Mikhail Naliukhin
Production - Dynasty Africa
