Giant yellow glasses, first installed in front of Quebec Parliament—the heart of public debate. They then appeared across locations where migrants are essential.
We brought widespread myths into public space, sparking debate. QR codes unlocked AR fact-checks, turning each message into a gateway to verified information—and driving people to the platform.
https://changetavision-amnistie.ca/en
Description
Ahead of Quebec’s provincial election, we turned fast-spreading immigration myths into real-time fact-checks through an AI-powered tool. Amplified by giant yellow glasses and a multi-channel campaign, each touchpoint leads to the platform—transforming everyday content into verified information and contributing to a shift in public perception before heading to the polls.
This professional campaign titled 'Change your vision' was published in Canada in June, 2026. It was created for the brand: Amnesty International, by ad agency: Cossette. This 360° medium campaign contains 8 media assets. It was submitted about 1 hour ago.
Credits
Advertising Agency: Cossette
Production: Compagny: Septième
Music: Alaclair Ensemble
Sound studio: Circonflex
Motion design: Loosefit studio
Media Agency: Cossette Média
Client: Amnistie internationale
Chief Creative Officer: Anne-Claude Chénier,
Vice President, Digital Creation: Louis Paquet
Creative Director: Alexandre Jutras
Creative Web Development Director: Stéphane Demotte
Copywriters: Souléman Diallo, Simon Grégoire,
Art Directors: Philippe Leblanc, Fannie Deschênes, Ebenezer Somado
Product: Laurence Campeau, Gaïda Demotte
Strategy: Anne-Sophie Vachon
Visual artist stunt: Laurence Vallière
Print and Digital Production: Mélissa Audette, Marie-Ève Thibodeau
Videographer & Editor: Sébastien Delporte
Linguistics: France Auger, Carol-Ann Savick
