When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn’t even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song ”Do You Want to Build a Snowman?”. This time Anna sings the song to August, giving the lyrics a whole new meaning.
This professional campaign titled '"Do You Want to Build a Snowman?"' was published in Sweden in December, 2020. It was created for the brand: The Swedish Childhood Cancer Fund, by ad agency: Garbergs. This Audio medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted over 2 years ago by Copywriter: Fredrik Sundqvist of Garbergs.
Advertising Agency: Garbergs, Stockholm, Sweden
Production Company: Beppo