Campaign of endomarketing for the International Day for the Elimination of Racial Discrimination, date observed annually on 21 March.
The conceptual motto of the campaign, Do you seem racist ?, was created to impact people in a reflective way. The proposal was to highlight the unconscious practices of racism in everyday life, whether through speeches, actions or thoughts. This is what is called structural racism. The racist expressions were written with distorted typographies, representing the distortion of reality of what is said and what is meant from what is verbalized. The images contrast with the usually positive, light or funny content given to this type of speech, thus leading the viewer to wonder if that speech fits into their daily life, making them think about it.
This professional campaign titled 'Do you seem racist?' was published in Brazil in March, 2019. It was created for the brand: BBG Telecom, by ad agency: Prosppecta. This Digital medium campaign is related to the Electronics, Technology and Media industries and contains 6 media assets. It was submitted over 4 years ago.
Advertising Agency: Prosppecta, Recife, Brazil
Creative Director / Copywriter: Douglas Carias
Art Director / Illustrator: Rafael Lira