Take the long way round
School: Leeds Arts University
Inspire students to travel, stay in Hostels and book via HostelWorld. The strategy was to encourage students graduating from school to take a year out before going to university. This led me to my big idea 'Take the long way round'. Telling student that universities aren't going anywhere so they can travel the world before they go.
This student campaign titled 'Take the long way round' was published in United Kingdom in April, 2019. It was created for the brand: Hostelworld, by ad school: Leeds Arts University. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising School: Leeds Arts University, Leeds, UK
Creative Director: Nicholas Young
Art Director / Copywriter / Illustrator:Lucy Matthews