Dispose responsibly

Agency: Collateral


This campaign was an initiative by Croma, the Electronics retail store and Times of India to educate people about the hazards of Ewaste. Old electronics disposed carelessly can end up damaging the environment, So Croma decided to launch a public service initiative to pick up E-waste, Door to Door, from homes to prevent this.

This professional campaign titled 'Dispose responsibly' was published in India in February, 2020. It was created for the brand: Croma, by ad agency: Collateral. This Print medium campaign is related to the Electronics, Technology and Public Interest industries and contains 3 media assets. It was submitted about 3 years ago by Creative Director: Vinayak Upadhyay of Collateral- The Storytellers.


Advertising Agency: Collateral - The Storytellers, Mumbai, India
Associate Creative Director: Harish Gadkari
Visualiser: Dipak Mane
Creative Director Copy: Vinayak Upadhyay
Copywriter: Moiz Dohadwala


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