Loved by young (Emirati) adults, the Lexus IS was built on the race track making it the sportiest of luxury sedans. We show that the Lexus IS is the most fun you can have with a ‘first’ car.
This professional campaign titled 'It's Your Time' was published in United Arab Emirates in December, 2020. It was created for the brands: Al-Futtaim Motors and Lexus, by ad agency: Ogilvy. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 3 years ago by Associate Business Director: Kenneth Daniel Monis of Saatchi & Saatchi Middle East.
Advertising Agency: Memac Ogilvy, Dubai, United Arab Emirates
Creative Director: Jean-Pierre De Villiers
Senior English Copywriter: Faraz Khan
Client Team Lead: Hadi Ballout
Senior Account Manager: Kenneth Daniel Monis
Account Manager: Apeksha Arora
Associate Director - Social: Ghadeer Khub
Social Account Manager: Meghna George
Senior Designer: Cesar Bautista
Strategy Director: Wael AlYousuf
Executive Producer: Madhup Agarwal
Senior Arabic Copywriter: Maya ElKai