Kill or Recycle

Agency: Wunderman Thompson


With only a mere 5% of India’s 2 Million E-waste generated annually getting recycled, the remaining 95% are left in the hands of scrap dealers who simply dismantle it, instead of properly disposing it. A hazardous practice that causes irreparable damage to our planet and environment. Leading to extinction of various living species as well. So next time you want to dispose of your old electronic product, recycle it responsibly, without risking the planet.

This professional campaign titled 'Kill or Recycle' was published in India in February, 2020. It was created for the brand: Croma, by ad agency: Wunderman Thompson. This Print medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted about 4 years ago.


Advertising Agency: Wunderman Thompson, Kolkata, India
Executive Creative Director: Arjun Mukherjee
Art Director: Sougata Banerjee
Copy Writer: Anurag Acharya
Branch Head: Vijay Jacob Parakkal


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