E-waste affects the Indian ecology adversely. Chemicals and fumes from old dumped electronic waste affect birds and animals around the country. This campaign addresses the issue directly using an Indian folk art form. The call for action asks people to call Croma Electronics, who would collect old E-waste from doorsteps and would recycle them responsibly.
This professional campaign titled 'The Bird' was published in India in February, 2020. It was created for the brand: Croma, by ad agency: SoS Ideas. This Print medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted about 3 years ago by Ray: Siddhartha Sankar of Inner Circle Advertising.
Advertising Agency: SoS Ideas, Kolkata, India
Creative Director: Souvik Misra, Soubhik Payra
Copywriter: Uttaran Chaudhuri
Art Director: Siddhartha Sankar Ray
Illustrator: Tiyasa Das