Directional Campaign – French Fries

Agency: TBWA


McDonald’s shows the way in its new directional campaign featuring its iconic French fries.
In advertising, showing a brand’s direction is usually summed up to its logo and a arrow. McDonald’s France decide to stand out with a directional campaign inspired by an emblematic artistic movement of the 21st Century: minimalism.
Pictured on a color patch, French fries shows the way. According to the direction, 8 colors are proposed to make 64 different combinations.
Thanks to this new campaign, you’ll never take the wrong way anymore!

This professional campaign titled 'Directional Campaign – French Fries' was published in France in July, 2019. It was created by ad agency: TBWA. This Print medium campaign is related to the Food industry and contains 8 media assets. It was submitted over 4 years ago.


Advertising Agency: TBWA\Paris, France
Account Supervisors : Xavier Royaux, José Jacinto, Benoit Kolb
Agency Account Managers : Jonathan Serog, Julie Montagneé, Matthieu Charles
Executive Creative Directors : Benjamin Marchal & Faustin Claverie
Art Directors: Camille Roulant, Emile Chiumino



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