Dick – the first all-male voice assistant

Agency: Knowit


Voice assistants are helpful, caring, amiable, obedient – and female. Centuries of structural inequality are being reproduced into the world of artificial intelligence. We strongly believe that the tech-industry has a shared responsibility to work against this tendency.

This professional campaign titled 'Dick – the first all-male voice assistant' was published in Sweden in October, 2021. It was created for the brand: Knowit, by ad agency: Knowit. This Film medium campaign is related to the Agency Self-Promo, Electronics, Technology, and Media industries and contains 1 media asset. It was submitted almost 2 years ago by Copywriter: David Birde of Birde & Frankel.


Advertising Agency: Knowit Experience, Malmö, Sweden
Creative Director: Annika Frankel
Copywriter: David Birde
Art Director: Lina Brunzell
Strategist: Ulla-Karin Barrett
Account Manager: Viveca Bertilsson, Marcus Bagewitz
Graphic Design: Niklas Ramviken, Maria Möller
Editing: Frida Björk, Figge Wulf-Wasberger

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