In the context of the evolution of regulations for organ and tissue donation, the French Agence de la biomédecine is renewing its discourse for young people.
The aim is to continue raising awareness on the subject of organ and tissue donation, as well as to inform them about the law in force, in particular concerning the unrecognized principle of presumed consent and the methods of expressing refusal.
This professional campaign titled 'Déjà-Vu 2' was published in France in December, 2016. It was created for the brand: Agence de la biomédecine, by ad agency: DDB. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 6 years ago.
Advertising Agency: DDB, Paris, France
Creative Director: Alexander Kalchev
Copywriter: Patrice Dumas
TV prod: Corinne Persch
Director: Steve Rogers
Director of photography: Nicolas Karakatsanis
Production: La Pac
Agency leads: Jean-Luc Bravi, Sébastien Genty, Isaure Goetz, Julianne Sanson Ribaut