Dear Santa

Verisure, the global leader in monitored alarms, is launching its Christmas campaign that uses children’s imagination and humor to address the theme of home security. Created by Milà, the strategic-creative advertising agency of Galeria.Holding, the communication is based on an unexpected question: what if the house is protected by Verisure’s complete security system when Santa Claus comes for his visit?

“Communicating the service we provide isn’t simple due to the nature of the business. But we strongly believe in a new moment for the Verisure brand, one that combines more realistic and direct messages about our value proposition with more playful moments that connect us emotionally with people through universal and familiar codes, such as Christmas,” explains Rodrigo Monteiro, Verisure’s marketing director.

From a playful perspective, the campaign presents in a light and humorous way how Verisure’s protection solutions and 24/7 monitoring work, amid the fantasy atmosphere typical of the Christmas season. The film features a little girl’s letter expressing concern about Santa Claus. She explains that her home is protected by Verisure and that, if he enters through the chimney or windows without warning, the alarm may go off, the smoke shield may be activated, and the police would be notified immediately. Therefore, so Santa doesn’t have to go through all that, she makes an unusual request. Check out the film’s fun ending here:

“Security is a serious and often heavy subject. With the help of our dear Santa Claus, we show everything Verisure can do when someone tries to break into your home, but with a loving, charming, and humorous tone, as the season calls for,” says Sleyman Khodor, partner and CCO of Milà.