Without financial resources, we managed to both drive donations (Swish + 133%), create new members (+ 1175%), and create a noticeable increase in brand awareness (+ 7.65%, compared to the corresponding period of the year before). The total earned reach for the campaign was 24.7 million contacts and 400 000 streams and views.
This professional campaign titled 'Dante's Heartbeats' was published in Sweden in April, 2021. It was created for the brand: The Swedish Heartchild Foundation, by ad agency: Abby Priest. This Film medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 2 years ago.
Advertising Agency: Abby Priest, Sweden
Creative Director: Oskar Hellqvist
Public Relations Director: Louise Ljungberg
Project Manager: Andreas Morne
Public Relations: Johanna Lindberg
Production Manager: Louise Persson
Production Assistant: Elin Albinsson
Copywriter: David Alledal
Art Director: Sebastian Brännén
Designer: Lukas Andersson
Creative Assistants: Fredrik Moberg, Kristofer Englund
Public Relations: Ebba Lindqvist