Danger vs. Safe Campaign
Description
The visual idea contrasts ordinary Heat Strengthened glass with AkijBashir True Tempered glass using a simple, relatable scenario, a cricket ball impact. In Bangladesh, accidental hits from cricket balls are a common real-life concern for homes, showrooms, and buildings. This creative uses that familiar context to dramatize the difference in safety, strength, and breakage behavior between the two types of glass. And the copy uses simple, two-word contrasts—
“ভাঙলে বিপদ?” and “ভাঙলে নিরাপদ”
which makes it instantly memorable and effortlessly catchy. The repetition of “ভাঙলে” followed by two opposite outcomes: বিপদ vs নিরাপদ- creates a rhythmic, almost slogan-like punch that sticks in the mind.
This professional campaign titled 'Danger vs. Safe Tempered Glass Campaign' was published in Bangladesh in July, 2025. It was created for the brand: Akijbashir Glass, by ad agency: Magnito. This Integrated medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted 4 days ago.
Credits
Client: AkijBashir Glass
Agency: Magnito
Deputy COO: Nafis Farhan
Creative Director: Kasafaddauza Noman
Associate Creative Director: Mahmudur Rahman
Account Director: Asif Adnan
Associate Art Director: Mehedi Hasan
Planning Director: Oliduzzaman Sawon
Client Service Manager: Jebun Nesa
Copy Manager: Atik Ananda Kor
Senior Visualizer: Rafe Khan
Copywriter: Rayana
