If You Have to Break It, You Have to Think
If You Have to Break It, You Have to Think
Description
This professional campaign titled “If You Have to Break It, You Have to Think” was published in Bangladesh for AkijBashir Glass, created by the creative agency Magnito.
Highlighting the exceptional strength of AkijBashir True Tempered Glass, the visual dramatizes its durability through a powerful metaphor: an elephant—symbolizing immense weight and force—presses against a sheet of tempered glass that stands firm without a single crack. The striking composition instantly communicates the product’s resilience, making viewers instinctively understand just how tough the glass truly is.
The bold Bangla line “ভাঙতে হলে ভাবতে হবে” reinforces the message: breaking this glass isn’t easy—it requires real effort.
This campaign falls under the Home & Construction category and showcases how advanced manufacturing meets practical performance. Leveraging clean visuals, minimalism, and a strong symbolic concept, the ad positions AkijBashir’s tempered glass as a product built to last.
The campaign was rolled out across press ads, digital billboards, outdoor billboards, and social media platforms, ensuring mass visibility and a consistent brand message.
This professional campaign titled 'If You Have to Break It, You Have to Think' was published in Bangladesh in July, 2025. It was created for the brand: Akijbashir Glass, by ad agency: Magnito. This Integrated and Print media campaign is related to the House, Garden industry and contains 2 media assets. It was submitted 2 months ago.
Credits
Client: AkijBashir Glass
Agency: Magnito
Deputy COO: Nafis Farhan
Creative Director: Kasafaddauza Noman
Associate Creative Director: Mahmudur Rahman
Account Director: Asif Adnan
Associate Art Director: Mehedi Hasan
Planning Director: Oliduzzaman Sawon
Client Service Manager: Jebun Nahar
Copy Manager: Atik Ananda kor
Senior Visualizer: Rafe Khan
Animator: Su Shanto Debnath
Copywriter: Rayana
