Clear as Illusion

This professional campaign titled “Clear as Illusion” was published in Bangladesh in May 2025. It was created for the brand AkijBashir Glass, by creative agency Magnito.

Showcasing the pristine transparency of AkijBashir 700PPM Clear Glass, the ad uses a clever visual illusion: a cat leaps toward a bird outside the window, seemingly unaware that an ultra-clear glass barrier exists. The concept dramatizes the exceptional clarity of the product—so transparent, it feels almost invisible.

This campaign belongs to the Home & Construction category and highlights how cutting-edge clarity can blend aesthetics with performance. The piece uses creative visualisation to emphasize the brand’s promise: glass so clear, it becomes an illusion.