Description
INSIGHT
Dads don’t need to look for the perfect moment to give advice. They do it naturally while fixing, building or putting something together with their children.
IDEA
For Father's Day, we transformed assembly manuals into “Dad’s Manuals”: a series of print ads where every part of a bicycle, skateboard or dresser becomes a life lesson.
Because some of the things dads build stay with you for life.
This professional campaign titled 'Dad’s Manual' was published in Panama in June, 2026. It was created for the brand: Cochez, by ad agency: Star5. This Print medium campaign is related to the Other industry and contains 3 media assets. It was submitted 9 days ago by General Creative Director: Camilo Garzón Rengifo of Star5 Ogilvy.
Credits
Advertising Agency: Star5 Ogilvy
CEO: Gabriel Barletta
EVP: Ricardo Barletta
Chief of Staff: Roberto Perez
Business Leader: Frank Maurett
General Creative Director: Camilo Garzon Rengifo
Copywriter: Carlos Barruco
Art Director: Raúl Rodriguez
Graphic Designer: Victor Arias
Project Manager: Natalie Flores
