Description
Some people are hesitant to trust vaccines because of all the misinformation spread about them. This led us to develop a campaign for 21 GRAMS using the same tactics that anti-vaxxers do to lead people to learn the truth about vaccines. To do this, we wrote outrageous vaccine conspiracy theories and displayed them publicly across out-of-home billboards, wild postings, on TikTok and Twitter. After our shocking headlines, our audience was led to our website, Vaxspiracies.com. This website features the most common vaccine myths, and a button that instantly debunks them and reveals the truth. In an easy-to understand manner, our website offers a starting point for the vaccine hesitant audience to do their own research with trusted sources at their fingertips. “Vaxspiracies” educates vaccine-hesitant individuals about the truth about vaccines, and gives them tools to start doing proper research.
This student campaign titled 'Vaxspiracies' was published in United States in May, 2026. It was created for the brand: 21GRAMS, by ad schools: S.I. Newhouse School of Public Communications and The Newhouse School. This Digital, Integrated, and OOH Outdoor media campaign is related to the Education, Health, and Public Interest industries and contains 6 media assets. It was submitted 5 days ago by Renée Kurie of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications, Syracuse, NY
Art Director: Maya Kleinberg
Copywriter: Renée Kurie
Video Editor: Maya Kleinberg + Renée Kurie
Professor: Stephen Lundberg
