Crochet

RBC's Crochet-Filled Fantasy World.

People think about money all the time – not just when they’re making major financial decisions. It shows up in everyday moments: pursuing a hobby, trying something new, spending time with friends, planning for the future, or simply enjoying the things that matter most.

Increasingly, they’re looking for ways to balance financial responsibility with the life they want to live.

“Crochet,” follows a young artist whose passion transforms the world around her through creativity and imagination.

As she carefully plans and creates, regular objects become colourful handmade creations, from a crocheted record spinning on a turntable to a new sweater (and hair) for her neighbor and his furry sidekick.

The spot culminates in RBC’s latest offer, inviting eligible new customers to receive a new iPad when they open an account:

Tier 1 (BAU offer): Open an eligible chequing account and get an iPad.
Tier 2: Open an eligible chequing account and invest $25,000+ to upgrade your iPad to an iPad Air.
Tier 3: Open an eligible chequing account and invest $50,000+ to upgrade your iPad to an iPad Pro or MacBook.

The campaign is rolling out today across social, OLV and broadcast.

The spot is part of the latest expression of RBC’s broader Everyday Banking narrative focused on helping clients turn everyday money moments into forward momentum. The tagline, "Your idea of creative budgeting happens here," extends RBC's "Your Idea Happens Here" platform, encouraging consumers to think differently about budgeting and the role it can play in supporting their goals, interests, and creative pursuits.

Whether it’s preparing for tomorrow or pursuing a passion today, RBC believes progress happens when people have the confidence and tools to move forward on both.

RBC believes that financial wellness isn’t just about reaching big milestones; it’s about creating everyday momentum