Description
Fueled by the insight that most early-stage investors are paralyzed by the myth that investing requires perfection, the campaign pivots from traditional financial marketing focused on “saving” towards “momentum,” inviting investors to turn their hesitation into action.
The :60 hero, contrasts smart choices - like opening a GoSmart account and starting to trade in minutes, investing with as little as $10, and taking advantage of commission-free trading - with less-than-smart moments like getting a tattoo without checking the spelling or trying to impress your new GF’s dad with your hidden talent.
Developed in partnership with creative agency Battery, the launch marks a deliberate shift in how RBC shows up for a new generation, meeting them where they are, both culturally and financially.
It’s a statement that “smart” investing is just about getting started. Rather than treating investing as a complicated financial exercise, the campaign presents GoSmart as something Canadians can feel good about, backed by the trust and scale of Canada’s largest bank.
The campaign made its national debut during the Canadian broadcast of the Super Bowl before rolling out across TV, Connected TV, Digital, Social, and OOH.
This professional campaign titled 'Go Smart' was published in Canada in February, 2026. It was created for the brand: RBC Canada, by ad agency: Battery. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 17 minutes ago.
Credits
Client: RBC Canada
EVP, Chief Marketing Officer: Mary DePaoli
President and CEO, Direct Investing: Dimitri Busevs
Senior Vice President, Marketing, Personal Banking: Sonia Whiteson
Vice President, Marketing, Savings, Investments and Financing Products: Kristel Chalmers
Senior Director, Marketing, Direct Investing: Fadeela Nastase
Marketing Director, Direct Investing: Lais Tavares
Senior Marketing Manager, Direct Investing: Marcella La Civita
Senior Marketing Manager, Direct Investing: Oscar Bejarano
Marketing Manager, Direct Investing: Maria Grajdinoiu
Senior Marketing Manager, Québec: Marie-Pierre Mathieu
Agency: Battery
Chief Creative Officer: Phil Khosid
President and Executive Creative Director: Pete Breton
Art Director: Jara Cadiz
Copywriter: Jake Christensen
Group Account Director: Michelle Crosbie
Account Director: Lara Hunter
Strategy Director: Sarah Phillips
Head of Production: Marco Vidalis
Executive Producer: Franca Piacente
Production Company: Scouts Honour
Director: Mark Zibert
Executive Producer: Simon Dragland
Executive Producer: Rita Popielak
Director of Photography: Mark Zibert
Director of Photography: Erik Kaskens
Post Production Company: Nimiopere
Editor: Graham Chisolm
Assistant Editor: Lucas Wurstlin
Executive Producer: Jenna Edwards
Colour and Post Production Company: Alter Ego
Executive Producer: Hilda Pereira
Post Producer: Mariya Guzova
Supervising Colourist: Wade Odlum
Senior Colour Assistant: Daniel Saavedra
Head of VFX: David Whiteson
VFX Artist: Victoria Gaston
VFX Assistant: Veri Whitaker
Senior Motion Designer: Ian Flaig
Senior Motion Designer: Edward Deng
Head of CG: Leonardo Silva
CG Artist: Benyee Xiong
CG Artist: Erica Hou
CG Artist: Ryan Lovelock
Music Company: Grayson Music Group
Executive Producer: Kelly McCluskey
Creative Director: Ali Willa Milner
Music Supervisor: Rich Hamilton
Music Supervisor: Warren Bray
Engineer: Eric Hulme
Agency, French Adaptation: The French Shop
Account Supervisor: Sabrina Desjardins
Adaptation Director: Valérie Forget
Copywriter: Émilie Choquet
Producer: Bianca Lacasse
