Description
Vileda redesigns its communication platform with Herezie.
Vileda, the world leader in cleaning products, gives its campaigns a sparkling makeover. Who hasn't dreamed of a perfect world without cleaning? This idea is the foundation of the new communication platform developed by the agency Herezie.
"The Perfect World" shows a home where cleaning takes care of itself... before returning us to real life, made significantly easier by Vileda's innovative solutions. Conceived as a long-term communication saga, "The Perfect World" comes to life across Vileda's major product categories, beginning with Floor Cleaning, the brand's flagship segment, and extending to Cloths & Dishwashing.
Combining Alexandre Nart's distinctive animation style with live action, the campaigns create a playful and modern vision of effortless cleaning. Structured in two episodes, the campaign is being rolled out progressively across multiple media platforms in Europe and the Middle East.
The first chapter, dedicated to Pro Clean and Dishwashing, has been on air since last year in a wide range of countries across the region. The second episode, focused on Floor Cleaning, is set to launch from June 2026.
This professional campaign titled 'The Perfect World' was published in France in June, 2026. It was created for the brand: Vileda, by ad agency: Herezie. This Film and Integrated media campaign is related to the House, Garden and Household Products industries and contains 2 media assets. It was submitted 7 minutes ago.
Credits
Agency: Herezie
CEO: Andréa Stillacci
Managing Director: Romain Bruneau
Director of Strategy: Lucas Scotti
Creative Lead: Episode 1: Léo Michel and Marie Dutech / Episode 2: Luca Moreira and Etienne Danet
Junior Art Directors : Valentina Consani and Chiara Maffioletti
Motion Designer : Nicolas Lebas
Business Director: Maud-Emilie Baron
Account Manager: Manuel Callori di Vignale
Production: Eddy Studio
Director: Florent KOZIEL
DOP: Julien MEURICE
Producer: Thibaud GARRON
Production Manager: Cerise PODETTI
Post-production Director: Ana RODRIGUES/ Sébastien GROS/Sandra LOTERSTEIN
Chief Editor: Solène COTTEN/Tom Le SQUER
Chief Colorist: Pierre BRIERE
Illustrator: Alexandre NART
Animators: Julien SARRAUTE, Anthony MENARD, Naelle GAVERIAUX, Carl CASTAN
2D Compositing: Julien SARRAUTE, Dan ELHADAD
IA : APPARAT
Sound: AOC, Transmutation, Chut on vous écoute.
