Description
With the global soccer spotlight turning to the U.S. this summer, FanDuel is seizing the moment with a new campaign that celebrates the most thrilling moment of a soccer match – goals. Developed in partnership with Arts & Letters Creative Co., the campaign brings the thrill and impact of every score to the forefront.
“Let There Be Goals” puts goal scoring at the center of the fan experience, bringing audiences closer to the action. The campaign builds on FanDuel’s “Play Your Game” platform and taps into the energy surrounding the tournament.
The first commercial, “Norway,” a 30-second spot that sets the tone for the tournament and shows how betting on goals can make fandom even more exciting.
The campaign will roll out across film, social, streaming, digital, and high-impact out-of-home placements. It will run across the U.S. and in host cities throughout the tournament, with ongoing promotions designed to make bets on goals more rewarding on FanDuel.
This professional campaign titled 'Let There Be Goals' was published in United States in June, 2026. It was created for the brand: FanDuel, by ad agency: Arts & Letters Creative Co.. This Film and Integrated media campaign is related to the Gambling industry and contains 1 media asset. It was submitted 16 minutes ago.
