Description
Canadians shouldn’t settle when it comes to banking. RBC wants people to raise their expectations and understand they truly deserve a bank that goes beyond the basics - one that’s there for them when it matters.
With this in mind, RBC is launching a Personal Banking OneRetail campaign titled ‘You Deserve’, which is focused on banking that’s personal. Developed and produced by creative agency Battery, the :60s spot speaks directly to evolving consumer expectations around brand authenticity while offering a blueprint for how established institutions can remain relevant while staying true to their own core strengths.
Featuring the well-known Canadian comedian Will Arnett walking in downtown Toronto to his nearest RBC location, he explains that when life gets complicated, sometimes the only solution is often getting human advice from a bank with a proven track record, rather than just following a trend.
The spot speaks to the emotional value of banking relationships, highlighting the comfort, security, and peace of mind that comes from having a trusted bank partner.
‘You Deserve’ is running across broadcast, CTV, online video and streaming radio.
This professional campaign titled 'You Deserve' was published in Canada in September, 2025. It was created for the brand: RBC Canada, by ad agency: Battery. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Client: RBC Canada
Sonia Whiteson: SVP Marketing, Personal Banking
Jeffrey Linsday: Head – Strategy, Planning & Integration
Ameerah Razac: Senior Manager, OneRetail Marketing
Amy Edwards: Senior Manager, OneRetail Marketing
Agency: Battery Canada
Phil Khosid: Chief Creative Officer
Pete Breton: Executive Creative Director
Heejae Choi: Senior Art Director
Jess White: Senior Copywriter
Michelle Corsbie: Group Account Director
Avery Bourbonnais: Account Manager
Franca Piacente: Executive Producer
Marco Vidalis: Head of Production
Production Company: Merchant Films
Tim Godsall: Director
Ian Webb: Executive Producer
Tim Hudson: Director of Photography
Shannon Barnes: Line Producer
Jack Ford: Assistant Producer
Post Production: Nimiopere
Brian Williams: Editor
Danica Pardo: Editor
Aidan: Assistant Editor
Phoebe Lorimer: Producer
Emily McKay: Executive Producer
Colour/Post Production: Alter Ego
Hilda Pereira: Executive Producer
Wade Odlum: Senior Colourist
Corey Martinez: Colour Assistant
David Whiteson: Head of VFX
Veridiana Whitaker: VFX Assistant
Mariya Guzova: Producer
Music House: Walker
Sara Matarazzo: Managing Director
Stephanie Pigott: Senior Executive Producer
Dottie Scharr: Executive Producer
Samantha Zirin: Producer
Caroline May: Junior Producer
Deanna Romine: Business Affairs Manager
Jacob Brody: Mix Engineer and Sound Designer
Business Affairs: JRSA
Jennifer Ross: Founder / CEO
Robert Lewis: Counsel
