Create your own destiny
The favourite dating site for singles over 50 is back with a new campaign, with agency, Steve, and it’s changing its message with a generational brand position. Before, the brand relied on testimonials highlighting dating based on shared interests, a necessary step to reassure their audience when online dating was still in its infancy.
Today Ourtime (DisonsDemain in France) is aimed at singles who are more self-confident and more connected than ever, and who just need that little push to take the plunge.
The new campaign takes a much more generational approach than its previous communication. Create Your Own Destiny presents a vision of dating after the age of 50, anchored in today's reality. A reality which reveals a generation enjoying the best time of their life, feeling freer and more relaxed than ever. And above all, a realistic generation, no longer waiting for Prince Charming, but ready to take their love life into their own hands with Ourtime.
This professional campaign titled 'Create your own destiny' was published in France in December, 2021. It was created for the brand: DisonsDemain (Meetic), by ad agency: Steve. This Film medium campaign is related to the Other and Recreation, Leisure industries and contains 1 media asset. It was submitted over 1 year ago.
Creative Director: Guillaume Lartigue
Copywriter: Lisa Videau
Art Director: Clara Petit
Strategy Director: Laure Lagarde
Agency Managers: Louis Tierny, Laureline Levy
Film Production: Hamlet
Director: Jaco Van Dormael
Prod. Sound: Tranquille Le Chat