Life as a student can be harsh. But it gets a little better if you apply for housing assistance from Försäkringskassan, the organisation that runs the Swedish national health insurance system. To reach the target group, we communicated on student apartement sites and bulletin boards. And in order to reach out to those most in need of a little financial support, we put out objects only they could possibly be interested in.
This professional campaign titled 'Crappy Cribs, Wild postings, Crappy Cribs, Internet' was published in Sweden in December, 2010. It was created for the brand: Försäkringskassan, by ad agency: Garbergs. This OOH Outdoor medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 13 years ago.
Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Johanna Reis