The fridge of McCann Lowe was full of leftovers after the Christmas & New Year festivities. It was a shame to simply throw them all away... So we organised our own leftovers auction online for Samu Social. An organisation that gives food and helps homeless people.
This professional campaign titled 'Christmas & New Year action, Leftovers from the heart' was published in Belgium in January, 2011. It was created for the brands: Lowe and McCann, by ad agencies: Lowe and McCann. This Digital medium campaign is related to the Agency Self-Promo industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: McCann Lowe, Brussels, Belgium
Creative Directors: Benoit Hilson, Olivier Roland
Creatives: Arnaud Piette, Catherine Hermans, Jeremie Goldwasser, Valerie Maes
Photographer: Marcel Veelo
Webdesign: Greg Pin