Insight: The angles on your face make it difficult to reach every hair while shaving.
Big idea: Angles are no longer a problem.
This student campaign titled '360º Redefined' was published in United States in November, 2021. It was created for the brands: Gillette and Santa Cruz Skateboards, by ad schools: S.I. Newhouse School of Public Communications and Syracuse University. This Experiential, Integrated, and Outdoor media campaign is related to the Beauty, Electronics, Technology, and Recreation, Leisure industries and contains 9 media assets. It was submitted over 1 year ago by Art Director Student: Sydney Richter of Syracuse University, The Newhouse School.
School: S.I. Newhouse School of Public Communications
Art Director: Sydney Richter
Copywriter: Megan Van Dusen
Professor: Mel White