NSFW Warning
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Description
Under the concept "Choose to make love", it conveys the message of leaving hatred behind and finding ourselves in coincidences.
We are used to seeing news of cases of hatred towards the LGBTIQ+ community, racism, and xenophobia, almost daily. This news is constant, and the statistics are frightening. So, what about porn consumption statistics in the same countries. Looking at PornHub's annual consumption statistics, we discovered that they reflect a completely opposite reality and so the idea was born.
With this campaign we set out to break social mandates that historically have been doing so much harm, and that we still have a long way to go to overcome them.
This NSFW professional campaign titled 'Contradictions' was published in Argentina in November, 2022. It was created for the brand: Erotique Pink, by ad agency: HOY by Havas. This Outdoor and Print media campaign is related to the Other and Public Interest, NGO industries and contains 4 media assets. It was submitted 6 months ago by Creative & Awards Coordinator: Lola Manzur of HOY by Havas Argentina.
Credits
COO: Elina Méndez
ECD: María Luján Donaire
Head of Craft & Innovation: Hernán Damilano
CD: Damián Palopoli – Santiago Ledesma
Art Director: Jonathan Mogollón - David Nuñez
Copywriter: Jack Fonseca
Illutrations: Antonella Silvestri
Production Coordinator: Marcelo Vega
Creative Coordinator: Lola Manzur
Account Director: Sofía Pereyra
CCO Latam: Tony Waissmann
Client: Francesca Gnecchi
