NSFW Warning

This page may contain elements which are considered Not Safe For Work.

Erotique Pink


Agency: HOY by Havas


Under the concept "Choose to make love", it conveys the message of leaving hatred behind and finding ourselves in coincidences.

We are used to seeing news of cases of hatred towards the LGBTIQ+ community, racism, and xenophobia, almost daily. This news is constant, and the statistics are frightening. So, what about porn consumption statistics in the same countries. Looking at PornHub's annual consumption statistics, we discovered that they reflect a completely opposite reality and so the idea was born.

With this campaign we set out to break social mandates that historically have been doing so much harm, and that we still have a long way to go to overcome them.  

This NSFW professional campaign titled 'Contradictions' was published in Argentina in November, 2022. It was created for the brand: Erotique Pink, by ad agency: HOY by Havas. This OOH Outdoor and Print media campaign is related to the Other and Public Interest industries and contains 4 media assets. It was submitted over 1 year ago by Creative & Awards Coordinator: Lola Manzur of HOY by Havas Argentina.


COO: Elina Méndez
ECD: María Luján Donaire
Head of Craft & Innovation: Hernán Damilano
CD: Damián Palopoli – Santiago Ledesma
Art Director: Jonathan Mogollón - David Nuñez
Copywriter: Jack Fonseca
Illutrations: Antonella Silvestri
Production Coordinator: Marcelo Vega
Creative Coordinator: Lola Manzur
Account Director: Sofía Pereyra
CCO Latam: Tony Waissmann
Client: Francesca Gnecchi


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.