In order to highlight its Mexican identity in Colombia, Sol Beer celebrates the Day of the Dead with a campaign that honors the past editions of its bottles, showing that those no longer here, are still in the memory of many.
This campaign consists of different posters that highlight the past designs of these bottles.This will consist of representative illustrations of Mexican culture made with different techniques, ending with a poster that shows the current bottle which we will highlight the Day of the Dead 2022.
This professional campaign titled 'Today we celebrate those who are no longer here' was published in Colombia in November, 2022. It was created for the brand: Sol, by ad agency: Publicis. This Print medium campaign is related to the Alcoholic Drinks industry and contains 6 media assets. It was submitted over 1 year ago.
Chief Creative Officer: Camilo Carvajal
General Creative Director: Anderson Quiroga
General Creative Director: Juan Afanador
Creative Director: Santiago Gómez
Creative Director: Carolina Avendaño
Team Leader Copywriter: Edwin Bustos
Team Leader Designer: Nicolás Pérez
Copywriters: Edwin Bustos, Manuel Espitia, Karla Moreno