Everyone knows that, faced with today’s ecological challenges, we must learn to consume differently, in a more virtuous way. Corporations and people alike
– we all need to adopt the right measures and do so as soon as possible.
One of the measures we hear about most is, of course, buying less. That’s why renting is becoming trendy again and why we’re seeing so many sharing solutions pop-up and start-ups promoting them abound.
Kiloutou has been promoting the economic and ecological benefits of sharing for over 40 years. It’s at the heart of the European brand’s construction and DIY equipment rental business. After all, renting is, itself, the sharing of resources, and is rooted in the economy of sharing and sustainability.
This professional campaign titled 'Concrete Mixer, Perforator, Chainsaw' was published in France in May, 2021. It was created for the brand: Kiloutou, by ad agency: Rosapark. This Film medium campaign is related to the Electronics, Technology, House, Garden, and Professional Services industries and contains 3 media assets. It was submitted almost 2 years ago.
Advertising Agency: Rosapark, Paris, France
Co-founders: Jean-Patrick Chiquiar, Gilles Fichteberg, Jean-François Sacco
Creative Directors: Nicolas Gadesaude, Julien Saurin
Copywriter: Julien Perrard
Art Directors: Léo Palti, Mathilde Colson
Managing Director: Delphine Drutel
Advising Director: Camille Courant
Account Manager: Clara Bizet
Strategic Planner: Sammy Lussan
Social media strategist: Cassandre Geron
Head of prod: Elodie Jonquille
TV Producer: Jeanne Panzani
Communications Director: Lauren Weber
Communications Assistant: Manon Grebert
PRODUCTION: KP PROD
Director: Louis Farge
DOP: René-Pierre Rouaux
1st Assistant Director: Vincent Dedina
Chief Stylist and Decorator: Jérôme Daudel
Casting Director: Luce Nordmann
Hair-Make up: Sandra Lamzabi
Producer: Ingrid Le Minh
Regisseur: Clément Furic