ADVERTISING

Alcro

Colour Tackle

Agency: Lowe

Description

We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.

This professional campaign titled 'Colour Tackle' was published in Sweden in December, 2011. It was created for the brand: Alcro, by ad agency: Lowe. This Outdoor medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted almost 11 years ago.

Credits

Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet

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