We illustrate a Swedish ice hockey player in a dramatic tackle with an opponent from another team. The visual and dramatic colour splash also went outside the traditional frames of advertising billboards in a very literal way.
This professional campaign titled 'Colour Tackle' was published in Sweden in December, 2011. It was created for the brand: Alcro, by ad agency: Lowe. This OOH Outdoor medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Lowe Brindfors, Sweden
Copywriter: Peter Laurelli
Art Director: Rickard Villard
Photographer: Ian Crawford
Graphic Designer / Typographer: Jeanette Andersson
Art buyer: Caroline Agné
Account supervisors: Maria Lundvall, Marie Klinte
Account managers: Anette Nygårds, Karolina Jansson
Retouching: Roland Lindgren, Andreas Lindström / Bildinstitutet