When people bet on sports they do research. A lot of research. They become experts. ClimateBet wants people to do the same with climate change. Instead of becoming experts on how high altitude effects soccer players for instance, ClimateBet will make us become experts on what causes global warming and how to fight it. It might be controversial to bet on global warming, but ClimateBet is about shocking society and sending a message we can’t ignore. And by doing so, be a part of the solution to global warming. The more knowledge we have, the more we will engage in saving our planet.
This student campaign titled 'ClimateBet' was published in Sweden in March, 2020. It was created for the brand: Unibet, by ad schools: Beckmans College of Design and Forsbergs School of Design and Advertisment. This Digital medium campaign is related to the Gambling and Public Interest, NGO industries and contains 1 media asset. It was submitted over 3 years ago by Josefin Inge.
Advertising School: Forsbergs Skola & Beckmans College of Design, Stockholm, Sweden
Art Director: Josefin Inge
Art Director: Julius Tuvenvall
Copywriter: Viggo Lindberg