Luck Is No Coincidence

Agency: Atyp


Unibet needed an ad to launch the collaboration with the Chess World Champion, Magnus Carlsen. Unibet says that luck is no coincidence, so we wanted to focus on all the hard work behind Carlsen’s historical achievements.

This professional campaign titled 'Luck Is No Coincidence' was published in Norway in February, 2020. It was created for the brand: Unibet, by ad agency: Atyp. This Film medium campaign is related to the Gambling and Professional Services industries and contains 1 media asset. It was submitted almost 4 years ago by Copywriter: Sigurd Solberg of Atyp.


Advertising Agency: Atyp, Oslo, Norway
Production Company: Motion Blur
Vfx: Gimpville
Line Production: Film Kolektiv
Art Director: Kristoffer Reppen
Copy: Sigurd Solberg
Account Director: Haagen Pettersen
Account Manager: Ingrid Evensen
Director: Kavar Singh
Executive Producer: Espen Horn
Producer: Nina Lorentzen
Dop: Oskar Dahlsbakken
Editor: Henrik Pedersen
Composer: Jonathan Sigsworth
Sound: Andreas Waag Martinsen
Online: Sindre Hammersbøen
VFX Supervisor: Alf M. Løvvold

Dream Foundation


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