Description
There’s something so magical about cracking open a cold Cisk on a heat-filled Malta summer day. Similarly, there is truly no sound more iconic than that satisfying PsshCiiissk sound (we think that’s how you spell it!) that grabs people’s attention and creates a feeling of good spirit, positivity, and celebration. Visually, we see how this unmistakable sound echoes from scene to scene, cutting through the noise and grabbing everyone’s attention. Captured by the sound, people pause to soak in the moment before they join in on the excitement. A pleasure to work with as always, we teamed up with our friends at BRND WGN and Farsons to bring this concept to life through video, for an overall campaign that gets the local community ready & excited for summer.
This professional campaign titled 'That Fresh Sound' was published in Malta in May, 2024. It was created for the brand: Cisk, by ad agencies: BRND WGN and MAKA. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Client – Simonds Farsons Cisk plc
Brand – CISK
Concept Direction – BRND WGN
Video Creative Treatment - MAKA Visuals Ltd
Agency - BRND WGN
Agency Account Executives - Gabi Gauci Borda, Sarah Farrugia
Agency Creative - Tonya Kondakova
Production Heads
Video Creative Producer - Sean Aquilina
Head of Production - Maria Vella
Jr.Project Manager - Julia Camilleri
Senior Video Creative Director - Matthew James Ellul
Video Creative Director - Michael Grech
Main Cast – Isaiah Riolo
Director of Photography - Sean Aquilina
Art Department - Martina Zammit
Project Coordinator - Victoria Schembri
Post Producer - Jake Vassallo
1st Assistant Director - Julia Camilleri
Production Crew
1st Camera Assistant - Gabriel Gordo Gaviria and John Galea
Gaffer - Owen Michael Grech
Key Grip – Daniel Licari
Hair & MakeUp – Lara Licari
Art Department assistant - Carl Magro
Secondary Cast - Kelly Peplow, Chistian Scerri, Madeleine Gruppetta, Miguel Formosa, Joy Decelis, Svetlana Micallef, Bradley Cachia, Preston Carbonaro, Rambert Attard, Chakib Zidi, Martina Cuschieri, Sonia Cassar, Claire Marie Busutill, Jessica Jane Cassar, Christina Despott, Godwin Aguis, Doreen Polidano, Violeta Riveros, Richard Godden, Richard Siauciulis, Isaak Koroma, Cjae Junior, Kirsty Nkwocha, Dane Camilleri Dawes, Maya Montanaro Delia, Thomas Zerafa, Yannick Barbara, Elise Mangion, Angelo Spiteri, Michela Mizzi
Post Crew
Video Editor - Jake Vassallo
VFX Artist – Adam Lawrence
Color Grading - Tharan Tandle
Sound Design – Gez Lloyd
