Description
Made with love, just like your grandma’s cooking! McDonald’s new Homestyle burger range is sure to get Nanna’s seal of approval. Therefore, in collaboration with our friends down at TBWA, we were tasked with creating a video that evokes the vibe and feeling of having a homecooked meal made by your nanna by means of a quirky and unpredictable video concept. We follow two friends at McDonald’s, spot one of their nanna’s enjoying a meal, ordering from the kiosk, serving customers—she’s everywhere. Therefore, with a quirky concept and some clever VFX, we were able to showcase how the new Homestyle burger range is wholesome, delicious, and 100% approved by Nanna’s everywhere—literally!
This professional campaign titled 'Homestyle 2024' was published in Malta in April, 2024. It was created for the brand: McDonald's, by ad agencies: MAKA and TBWA\ANG. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 months ago.
Credits
Agency - TBWA\ANG
Client - McDonald's Malta
Brand - Homestyle 2024
Video Creative Treatment - MAKA Visuals Ltd
Video Creative Producer - Sean Aquilina
Head of Production - Maria Vella
Senior Video Creative Director - Matthew James Ellul
Video Creative Director - Micheal Grech
Main Cast - Audrey Saliba, Maria Grech, Amy Jo Camilleri
Director of Photography - Sean Aquilina
Set Decorator - Martina Zammit
Project Coordinator - Victoria Schembri
1st Assistant Director - Julia Camilleri
Post Producer - Jake Vassallo
Jr.Project Manager - Julia Camilleri
Food Stylist - Dejan Sutanovac
1st Camera Assistant - Gabriel Gaviria
Gaffer - Owen Michael Grech
Key Grip - Luke Micallef
Sound Recordist - Noel Watson
Sound Recordist - Jean Pierre Briffa
Hair & MakeUp - Kim Deguara
Secondary Cast
Background Cast - Sonia Cassar, Shirley Pisani, Violeta Alejandra Riveros Guerrero,Michelle Gracey, Maureen cassar
Video Editor - Jake Vassallo
VFX Artist - Adam Lawrence
Color Grading - Tharan Tandle
Sound Mastering - James Baldacchino
