Following the brand's campaign slogan - More From Sport - we developed a brand movie for @decathlon.malta that highlights the work and dedication that athletes put in their training in order to succeed.
We created a concept that showcased different athletes training for different sports disciplines, all the while showing the vast array of sports equipment and clothing available at Decathlon.
Through the advert, we aimed to aspire athletes to work hard, challenge themselves and never give up, claiming that "The more you give, the more you get back"
The end-product resulted in an inspirational brand movie that aligns itself with Decathlon's core values and mantra.
This professional campaign titled 'More from Sports' was published in Malta in September, 2021. It was created for the brand: Decathlon, by ad agency: Lo & Behold. This Film medium campaign is related to the Retail Services, Sports, and TV Promos industries and contains 1 media asset. It was submitted 2 months ago by Co-Founder - Strategy & Marketing Director: Stefan Balzan of Lo & Behold.
Advertising Agency: Lo & Behold, Malta, Malta