A Christmas advert highlighting the values and traditions our long-standing supermarket is built upon, the value of family, good food and tradition which together create the perfect environment to bring families together, especially after recent happenings.
The advert starts with a dull scene of last year where things were tough and many had to isolate, therefore Christmas was dull for some, especially elderly people. The advert highlights the special bond between the granddaughter and grandfather. Fast-forwarding to 2021, things look a bit better and families are more likely to come together again, the granddaughter is not aware and tried to call him again like the previous year after sending him a basket of food the previous night on Christmas Eve. Grandfather does not answer but instead shows up surprising her.
This professional campaign titled 'A Christmas Story - Smart Supermarket' was published in Malta in December, 2021. It was created for the brand: Smart Supermarket, by ad agency: Smart Supermarket Malta. This Film medium campaign is related to the Retail Services and TV Promos industries and contains 1 media asset. It was submitted 12 months ago by Marketing Manager: Jeremy Tabone of Smart Supermarket.
Advertising Agency: Smart Supermarket Malta, Malta
Marketing Manager: Jeremy Tabone