ADVERTISING

MeDirect Bank

It's about time - Home Loan Campaign

Agency: tribe.

Description

Our primary focus was to delve deeper into what makes people want to get their own homes. We considered that not everyone has the same background, and as a Bank, it is essential to highlight that MeDirect Bank Malta is there for everyone.
People nowadays are used to the usual home loan adverts set in traditional contexts - we strived to create something more appealing and memorable and aimed to reach more than one particular target audience.
A home loan is a big step, it can be overwhelming, so it's our responsibility to create warm and positive stories whilst conveying the Bank's approachability.

This professional campaign titled 'It's about time - Home Loan Campaign' was published in Malta in September, 2021. It was created for the brand: MeDirect Bank, by ad agency: tribe.. This Film medium campaign is related to the Finance industry and contains 3 media assets. It was submitted 6 months ago by Director: Annaliz Azzopardi of tribe.

Credits

Advertising Agency: tribe., Malta
Producer: Annaliz Azzopardi
Director: Gary Bugeja
Dop: Charles Ahar

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