Chronodrivus Tranquillus

Chronodrive and Jellyfish unveil the wildlife of Chronodrivus Tranquillus: An original brand campaign using nature documentary tropes

Chronodrive, France's "drive-through" grocery pioneer, announces the launch of its new brand campaign titled "The Wildlife of Chronodrivus Tranquillus." Created by the agency Jellyfish, this quirky and humorous 360° campaign officially kicks off this April 27th.

A new species is born: The Serene Consumer
Jellyfish developed an original concept that portrays Chronodrive users as a species in their own right: the Chronodrivus Tranquillus.

Thanks to the time saved through drive-up collection and home delivery, this specimen is defined by its absolute "zen-ness" and its ability to enjoy life to the fullest. The campaign mischievously parodies the codes of wildlife documentaries, featuring:

Handheld camera shots and telephoto lenses
Latin terminology
Descriptive voice-overs

This campaign is the result of close synergy between the Jellyfish teams and renowned partners. Direction was entrusted to Maxime Baudin, whose vision brought the unique aesthetic of a wildlife documentary to life, with production support from Mojo Studio. Together, they successfully captured the exact essence of the "zen-ness" unique to the brand’s customers, all while adhering to the technical codes of a safari.

Translation

Film 1:
“Chronodrive presents: the life of Chronodrivus tranquillus.
In its natural habitat, the Chronodrivus Tranquillus has mastered something rare: time.
If it appears so calm, it’s because its groceries have already been delivered.
And so, it settles into the quiet of its den and lets the afternoon unfold.
Chronodrive. Groceries, done.”

Film 2:
“Chronodrive presents: the life of Chronodrivus tranquillus.
Here, we observe a remarkable specimen: Chronodrivus tranquillus.
While other species migrate toward hostile commercial zones, this one has adapted and collects its groceries at the drive-through. Fascinating.
Chronodrive. Groceries, done.”