Système U


Agency: TBWA


On December 17th, the U stores take the floor again with a new TV spot that highlights one of the funding values of the company : proximity. At U, our merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores - both socially and economically. U is naturally close to its customers and is committed to taking care of them – and what better time than Christmas to reassert this link? Because we always take better care of our loved ones, U and TBWA\Paris imagined a nice Christmas tale that conveys the idea that we can all take care of other as well as we take care of those we love.

This professional campaign titled 'Christmas' was published in France in December, 2017. It was created for the brand: Système U, by ad agency: TBWA. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: TBWA, Paris, France
Account Management: Luc Bourgery, Philippe Senejoux, Delphine Abou, Eva Mellul
Executive Creative Diretors : Benjamin Marchal, Faustin Claverie
Head of TV: Maxime Boiron
TV Producer: Amer Zoghbi
Production Company: Insurrection
Film Director: Vincent Lobelle
Sound Producing: TBWA\Else
Head of music and sound: Olivier Lefebvre
Music and sound: Ferdinand Huet, Thomas Jacquet, Eliot Just Music


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