Description
KFC Peru turned video game maps into real pieces of chicken. Gamers were invited to spot chicken-shaped formations in their favorite games, capture them, and share them. Every map that matched the shape was transformed into actual KFC chicken—turning an unexpected gaming discovery into a delicious reward.
This professional campaign titled 'CHICKEN MAPS' was published in Peru in August, 2025. It was created for the brand: KFC PERÚ, by ad agency: MullenLowe SSP3. This Content, Digital, and Experiential media campaign is related to the Food and Gaming industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Advertising Agency: MullenLowe Perú SSP3
CEO: Max Gutiérrez
CCO: Mauricio Fernández-Maldonado
Creative Director: Eduardo Trelles
Art Directors: Diego Izquierdo / Francisco Tolentino
Copywriter: Vania Allain
Motion Designer: Sergio Carbajal
Account Director: Carolina Sáenz
Account Executive: Melanie Torres
