Description
Domino's Pizza was foldable before it was a feature.
As a certain famous brand unveils its new phone, Domino's Pizza reminds everyone that when it comes to foldables, it already has a bit of a head start.
Last week, Apple unveiled its new foldable phone. An innovation that didn't go unnoticed at Domino's.
Because at Domino's Pizza, we know a thing or two about foldables.
For years, Domino's Pizza boxes have arrived flat before being folded, unfolded, opened and closed every day to carry what remains, to this day, one of the most popular features around: a pizza.
To mark the Cupertino company's latest reveal, Domino's Pizza is unveiling a series of short videos borrowing the spectacular codes of tech launches to introduce its own foldable product: the pizza box.
Precision shots. Flawless folding. Functional design. And, in the end, a pizza instead of a screen. And this one comes in multiple sizes.
Domino's Pizza. The Original Foldable.
The campaign was created by Foolish for Domino's Pizza France and rolled out across social media in the wake of Apple's presentation.
This professional campaign titled 'The Original Foldable' was published in France in September, 2026. It was created for the brand: Domino's, by ad agency: Foolish. This Film and Integrated media campaign is related to the Food industry and contains 5 media assets. It was submitted 1 day ago.
Credits
Agency : Foolish
President: Matthieu Reinartz
Managing Director: Enguerran Barreau
Account Manager: Noémie Corrieri
Account Supervisor: Elisa Treglia
Chief Creative Officers: Olivier Bancal, Philippe Boucheron
Art Directors: Thibaut Belis, Charlotte Sindic
Copywriters: Djavid Karmaly, Damien Bazile
Video Editor: David Turner
Brand: Domino’s Pizza
Head Of Brand Strategy, Partnerships & Activations: Chloé Allègre
French Creative Team Manager: Pierre Hesry
Social Media Project Manager: Margaud Gales
