Description
The solution: We carefully selected a number of Asian restaurants to act as ambassadors for Air China. At the restaurants, guests were encouraged to check-in with Air China, right then and there, only this time on Facebook.
This professional campaign titled 'Check in at asian restaurants casefilm' was published in Sweden in January, 2012. It was created for the brand: Air China, by ad agency: Rodolfo. This Digital medium campaign is related to the Transport industry and contains 1 media asset. It was submitted almost 13 years ago.
Credits
The brief: How can we raise awareness that Air China flies, not only to China but also throughout Asia, while also making the brand a winner in the Swedish market??
The results:
Reach: 1,200,767
Likes: ++3,114
Engaged users: 15,+347
Happy winners: 24
Advertising Agency: Rodolfo, Sweden
Creative Planner: Ludwig Jonsson
Art Director: Fredrik Achatius
Copywriter: Jonas Åkerlind
Account manager: Adam Lundberg
