Fortaleza EC

Changing the Game

Agency: Delantero


Every 45 minutes, a person takes his/her own life in Brazil. Ceará's capital is the second Brazilian city in suicides. Facing the terrifying numbers regarding this silent epidemic, what could be done to raise awareness and debate the subject? That's how the action "Changing the Game" was born, realized by Delantero ad agency, in partnership with Fortaleza Esporte Clube and the Ministério Público do Ceará.

This professional campaign titled 'Changing the Game' was published in Brazil in September, 2019. It was created for the brand: Fortaleza EC, by ad agency: Delantero. This Digital medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 4 years ago by Roger Alves Araújo of Delantero Comunicação.


Advertising Agency: Delantero Comunicação, Fortaleza, Brazil
Sound: Mamute Ideia Sonora
Post-Producer: Fabrício Alves
Producer: TV Leão
Producer: Black Jack Filmes
Production: Ingrid Moura
Account Manager: Yohanna Maia
Copywriter: Rômulo Carneiro
Copywriter: Tielo Rios
Copywriter: Fátima Babini
Art Direction: Edvando Alves
Art Direction: Roger Alves
Creative Head: Marcel Pinheiro
Creative Head: Giovanna Castro
Executive Direction Of Creation: Pádua Sampaio
Executive Direction Of Creation: André Miyasaki
Executive Direction Of Creation: Marcel Pinheiro


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