Sawubona Series
Agency: 7even Interactive
Description
In the wake of the Xenophobic attacks on other African nationals in South Africa, we decided to remind South Africa, of its famous phrase with which it welcomes visitors: SAWUBONA (I SEE YOU). The response to this is SHIBOKA (I EXIST FOR YOU). To drive home the point that we are incomplete without the other, we removed 'U' from sawubona, with the tagline, I DON'T SEE U. In the second press execution, we put the 'i' in shiboka on the ground, symbolising those that have been killed or attacked so far in the violence. We used the tagline I AM NOTHING WITHOUT YOU. #SayNoToXenophobia
This professional campaign titled 'Sawubona Series' was published in Nigeria in September, 2019. It was created by ad agency: 7even Interactive. This Print medium campaign is related to the Agency Self-Promo industry and contains 2 media assets. It was submitted over 5 years ago by Mr.: Olaniyi Olajuwon Marc of 7even Interactive Ltd.
Credits
Advertising Agency: 7even Interactive, Lagos, Nigeria
Creative Director: Ndukwe Onuoha
Art Director: Olaniyi Olajuwon Marc
Copywriters: Ndụka Dike, Bukky Tijani
Digital Strategist: Yemisi Kate Williams
Additional Credit: Emeke Ugbaja, Jide Akinlabi
