Description
Breast Cancer Awareness Month, the theater circuit in Buenos Aires is joining an unprecedented action alongside the Argentine League Against Cancer (LALCEC) and Grey Argentina. More than 20 shows currently on stage are either modifying their scripts, altering the storylines, or sharing a message of awareness to demonstrate that, while this disease can be a part of any story, timely check-ups can help change it.
According to LALCEC,
1 in 8 Argentine women will be diagnosed with breast cancer at some point in their lives, and it is proven that an annual mammography is the most effective method for early detection and changing the course of the story. However, for various reasons, these check-ups are often postponed indefinitely. That's why, this October, with the support of producers, directors, writers, artists, and actors from the Argentine theater, LALCEC and Grey are immersing themselves in the very narratives of these productions to spread a powerful message to audiences and, at the same time, encourage many more women to stop postponing their mammograms.
This professional campaign titled 'Change the Story' was published in Argentina in October, 2023. It was created for the brand: LALCEC, by ad agency: Grey Argentina. This Experiential medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Campaign Name: Change the Story
Advertiser: LALCEC
Agency: Grey Argentina
President - CCO Latam: Diego Medvedocky
Global CCO: Gabriel Schmitt
CEO: Denise Orman
CCO: Hernán Kritzer
ECD: Juan Ure and Gonzalo "Montaña" Fernández
Creative Directors: Ezequiel Irureta and Sergio Rio León
Creative Team: Matías Cony and Joaquín Belaunde
PR Director: Florencia Kessler
Business Director: Ana Bianchini
Project Manager: Ivana Benozzi
Business Trainee: Rosario Del Álamo
Head of Craft: Diego Urbano
Design Lead: Trinidad Colombo
Head of Strategy: Romina Perrone
Brand Strategist: Clara Noussan
Head of Production: Pablo Molina
Producer: Negro Ibáñez
Postproduction Coordinator: Sebastián Garri
Motion Designer: TBD
Agencia de PR: NINCH
Presidente / CEO: Noelia Chessari
Regional Strategy Directyor: Florencia Vaudagna
Group PR Director: Sabrina Cordes
Account Director: Mercedes Acuña Usandizaga
Media Agency: PHD Argentina
Content Agency: Bushi Contenidos
Production Company: The Movement by Landia.
Director: Odile Sucari
Executive Producers: Juan Manuel Cuervo / Diego Dutil
Producers: Sonia Stigliano / Denise Paini
Camara: Fernando Rodriguez / Patricio Toscano / Gerardo Azar/ Juan Cruz
Sound: Javier Jensen
Production Assistant: Tomas Garcia Azcarate
Client Representatives: Martín Fleming, Bruno Nascimbene, Catalina Saavedra, and Melanie Fischl
