Quarantine prevented people from getting preventive controls. Everyone stopped getting checked and became isolated from early detection. We decided to draw attention by giving away free samples to motivate people to go back for preventive checkups from a place they never stopped going: supermarkets.
This professional campaign titled 'Reminder Packs' was published in Argentina in October, 2020. It was created for the brands: LALCEC and Walmart, by ad agency: Leo Burnett. This Direct medium campaign is related to the Health and Retail Services industries and contains 3 media assets. It was submitted about 3 years ago.
Advertising Agency: Leo Burnett, Buenos Aires, Argentina
Presidente Creativo: Fernando Sosa
Creative Director: Paula Carboni
Creative Director: Belén Calzone
Account Director: Rosario Miret
Brand Director: Iara Sedaca, Cintia Chalom, Cecilia Martinez