Don't Fear the Finger

Agency: Grey Argentina


ALCEC & Grey Argentina Ask You to “Don't Fear the Finger”
In Argentina alone, more than 1 case of prostate cancer is diagnosed per hour, and more than 11,600 per year. It is the second leading cancer death cause in men (with an average of 10 deaths per day), considering that 1 in 6 over the age of 50 will develop it during their lifetime.* Facing this reality LALCEC, being the most important organization in cancer prevention and detection in Argentina, with more than 100 years of experience, premieres its new campaign created together with Grey Argentina as an opening for a series of actions leading up to June 11th, World Day of Prostate Cancer.

This professional campaign titled 'Don't Fear the Finger' was published in Argentina in April, 2022. It was created for the brand: LALCEC, by ad agency: Grey Argentina. This Integrated medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.


Agency: Grey Argentina
CEO: Denise Orman 
President & CCO Grey Latam: Diego Medvedocky
Chief Creative Officer: Hernán Kritzer, Alejandro Devoto  
ECD: Gonzalo “Montaña” Fernández, Juan Ure
Head of Art: Diego Urbano
Creative Collaboration: Emilio Yacón, Gustavo Gitmanabitch
Heads of Strategy: Romina Perrone, Ana Etcheto
Planner: Clara Noussan 
VP Client Services: Agustín Castellanos  
Business Leader: Carolina García
PR Director: Florencia Kessler
Head of Production: Pablo Molina
Agency Producer: Maximiliano Ibarra
Production Company: Landia
Director: 1985_FRAN COLOMBATTI
Executive Producers: Adrian D´amario, Diego Dutil
Producer: Melina Nicocia
Cinematographer: Manu Bullrich
Art Director: Roco Corbould
Set Design: Estudio Los Chinos
Puppet Production: Paula Bianco
Costumes: Leti Chappa
Postproduction: LesAmateurs
Postproduction Coordinator: Camila Garrido
Sound Postproduction: Portaestudio
Music: Papamusic
Music Production Company: Papamusic
Color: Ale Lascano
Photography: Juan Salvarredy, Guido Urrutia


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